5 Ways to Say “Thank You” to Your Readers
As indie authors, our readers are the heart of our journey, and showing them gratitude goes a long way in deepening those connections. And while we often talk about gratitude during the holiday season, these gestures are meaningful any time of year.
Here are five simple yet powerful ways to say “thank you” to your readers—and give back to those who support your stories.
1. Thank Your Readers Personally
A simple, heartfelt thank-you can make all the difference. Take a moment to send a short but personal email to your mailing list, letting your readers know how much their support means to you.
If your list is smaller, consider mailing a physical thank-you note for a touch that feels truly personal and memorable. Sometimes, a thoughtful message is the best way to show appreciation and strengthen your connection.
2. Gift Your Readers Exclusive Content
Reward your readers with a special gift they’ll love—like an exclusive short story, a character sketch, a world map, or even a deleted scene from one of your books. This makes your fans feel appreciated and offers them a unique glimpse into your writing world. Consider it a “thank you” just for them!
3. Offer a Special Holiday Discount
Show your gratitude by giving a discount on your books or a limited-time coupon for a holiday bundle. You could offer a “buy one, gift one” promotion for your books or provide a coupon code for 20% off a signed paperback. Not only does this give back to your readers, but it can also boost your book sales during the holiday season!
4. Reward Your Reviewers
If your readers are spreading the word about your books through reviews, give them a little extra love. Consider running a small raffle or giveaway for those who leave reviews on your website or social media platforms during the season. A few small prizes, like a free book or exclusive swag, can be a great way to show how much you value their support and advocacy.
5. Gift Yourself with Some Extra Help
Finally, remember to show yourself some gratitude! If you’ve been juggling all aspects of your author business solo, consider hiring a virtual assistant to help with tasks like newsletter management, social media, or formatting. This investment in yourself will help free up time, reduce stress, and allow you to focus on what you love most—writing.
Choose at least two of these ways to give back to your readers this season, and enjoy the connections you’ll build along the way. Gratitude, after all, is one of the best ways to keep your readers close, engaged, and cheering you on!
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When you’re ready, here’s how else I can help:
1. Join the Indie Fiction Authors Circle for just $25/year for ongoing support here
2. Take the Online Marketing Map for Indie Fiction Authors course here